Ben
McCabe
Brand Marketing Supremo
Marketing and creative direction, strategic planning for purpose-led businesses
BRISTOL • LONDON • REMOTE
PROJECTS • AD HOC • FTC • CONSULTANCY
Ideal Projects Include…
Strategic planning, creation and integration of brand, marketing and/or operational strategies.
Deck strategy, layout design and narrative workshopping for investment, sales and marketing pitches.
Leading a B Corp Certification process from data collection to completion.
Skillset
📝 Marketing
🍟 Branding
🖍 Design
✍️ Content
📊 Research and Insight
👀 Business Strategy
Categories
🍝 Food and Drink
📦 FMCG
♻️ Sustainability
🗞 Media and Events
🫶 Non-profit
💪 Approach
I love solving creative problems and strategic puzzles: from identifying needs and gaps in a specific sector through comprehensive market research to delivering a coherent, relevant and engaging brand identity.
👑 Greatest Accomplishment
Leading the marketing efforts for plant-based ice cream brand Beau’s Gelato: building a vibrant, timeless brand, executing the launch of the UK’s first ice cream Pint Club and building a loyal audience of vegan ice cream lovers.
🎙 About Me
I am patient, calm and analytical: I consider all sides of a problem when recommending solutions. I am passionate and fiercely driven to achieve the best possible outcome for organisations I work with.
💻 Experience
My background spans journalism, marketing and design, with almost a decade spent working closely with (and in) start-ups and small businesses and organisations as a director and consultant.
What I Love…
Designing, writing, reading, researching, great vegan food.
WHat I’m Good At…
Problem solving, analysis, creativity, lateral thinking, writing, design.
What the World Needs…
Great ethical organisations, better (and fairer) ways of doing business.
What I can Offer…
Brand, marketing and/or content strategy, insight and analysis, design and creative services.
My Ikigai Is…
Helping purpose-led brands to grow, evolve and become competitive in their chosen market
What makes me unique
🙃 Originality
I’ve never been afraid to do things differently, whether through my career choices (I’ve been a journalist, marketing director, designer and publisher) or in being content to break the mould (such as being one of the first UK creatives to offer creative services specifically for sustainable and ethical organisations).
❤️ Activist at heart
My deep passion for sustainability has been the driving force behind my career choices. Through this, I’ve worked with countless ethically-minded start-ups and small businesses, where I learnt first-hand how challenger businesses can be built and grown successfully without compromising on morals or human values.
🔪 Swiss Army Knife
My varied professional experience means I can turn my hand to almost anything creative. Whether it’s a website or app design, a pitch deck for investors, market insight reporting, packaging designs or brand strategy – I’ve got the expertise to deliver it.
Personality – INFJ
(Advocate)
EXTRAVERT
INTROVERT
THINKING
FEELING
JUDGING
PROSPECTING
OBSERVER
INTUITIVE
🌯 Signature Dish
Vegetable Paella with butter beans and asparagus
🏖️ Outside of work you’ll find me…
Running marathons, hiking around the South West or seeking out great vegan food spots. I’m always making something delicious in the kitchen – although I can never stick to a recipe – and in my spare time I am creating a book about the amazing vegan venues dotted around Bristol.
🏝 Desert Island Disc
Pink Moon by Nick Drake
👀 My Best Friend would say I’m…
Someone who is loyal and always has the back of those that I care for. Also that I am resilient, pragmatic and very much a completer – once I start something then there’s no way it won’t get finished.
“Ben has been phenomenal to work with. We didn't have any branding experience when we embarked on this journey; Ben was patient and helpful, taking the time to explain each step along the way.
Working with Ben is like having an entire marketing and design team at your disposal. He is creative, insightful, and responsive.”
Satya and Dan
Founders of Radiant Foods
Join the WaitList
We are taking on the 10 most impactful projects we can find in Q2 to put our skills to the best use possible in service to the planet and the humans and non-human animals that live on her!
Need an avenger for your team? Fill in the form and we’ll get in touch.