50by25 launches at Plant Based World!

Alexis Gauthier kindly donated vouchers worth £220 for his latest Studio Gauthier eatery.

Amid the clamour of food industry peeps looking for the next brilliant plant-based innovation, 50by25 will be launching our campaign to encourage UK-based restaurant chains to sign up and pledge to become 50% plant-based by December 2025, for our planet.

We will have a hamper up for grabs to tease visitors into playing our “Spin the Wheel” game where you will be challenged to name the plant-based equivalents of common animal-based products.

Showing off your knowledge will grant you a raffle ticket into a draw where someone will win our hamper stuffed with goodies from our partners and supporters including a voucher for a meal at the lauded vegan restaurant, Studio Gauthier in Central London!

This campaign is designed to help support people who want to eat more plant-based food but need to be exposed to the wide variety of options available, whilst also helping restaurants meet the needs of diners whilst reducing the carbon footprint of each site, enabling climate targets and ESG reductions to be met.

We are so excited about the wide-reaching potential of this campaign and grateful for the support from so many of our friends and colleagues in the plant-based industry.

We are honoured to have professional chefs from wagamama, Tendril and Gauthier Soho - who have led the way in plant-based dining in the UK, and who have offered to help others awaken their creativity and fill in the gaps when you take out the animals. Derek Sarno, who developed Wicked Kitchen, and Tesco’s Plant Chef range, and made Tesco the plant-based leading retailer since 2018, also joins our prestigious line-up.

They will be answering questions like: How do you make plant-based cheesecake so good that it tastes BETTER than dairy-based cheesecake? What is the best egg replacement for breakfast? And what do you do about whole cuts of meat? A cheeseboard? What do I do about cocktails?!

All these questions will be answered for those who sign up in our “Chef Insider Secrets” email series designed to be shared across the restaurant groups to inspire and help the chefs in the kitchen tantalise our tastebuds.

We also have tips, tricks, product swaps and success stories to share and much more still to come. With 2 years to play with, we are going to make this journey to plant-based as fun as possible!

Come and give our wheel a spin on Booth K26!