Matt Jan-Janin
Fractional CFO and Strategist
Data-driven decision making to help mission-led businesses and leaders succeed
LONDON β’ REMOTE
PROJECTS β’ AD HOC β’ FTC β’ CONSULTANCY
Ideal Projects Includeβ¦
Creating or updating a Business Plan and Financial Model for a vegan start-up.
Organising business data into helpful, automated and concise data points to help decision making.
Reviewing or implementing financial processes and systems to allow the business to run smoothly and accurately.
Skillset
π° Finance and Accounting
π Research and Insight
π Business Strategy
π Operations
Categories
π Food and Drink
π¦ FMCG
β»οΈ Sustainability
π Media and Events
π«Ά Non-profit
πͺ Approach
Calm in a crisis, the stressed out leaders I have worked with have told me that Iβm unflappable when dealing with difficult, complex issues and can rely on me to go the extra mile to get the job done.
π Greatest Accomplishment
As the CFO, I rewrote the business plan to flip the previous revenue model on its head and in doing so, made sustainability a priority for the business. Having successfully convinced the rest of the team it was the right thing to do, we have been able to gain investment of circa Β£4m.
π About Me
I am so passionate about making the world a better place (mainly for animals!), that I recently setup an organisation helping to rehome stray dogs - of which I have 3 now! I canβt say no when it comes to an animal in need.
π» Experience
A chartered finance professional with over 10 years of experience across professional services, media, and FMCG for both MNCs and smaller startups,. Key areas I have worked on are around strategy, financial modelling, business partnering, business intelligence and the more general finance function.
What I Loveβ¦
Turning ideas into reality. Making the world a better place for ALL animals.
WHat Iβm Good Atβ¦
Making sense of complex issues. Providing clarity and calmness in difficult situations. Most things that involve numbers and data!
What the World Needsβ¦
Compassion and kindness in both people and businesses
What I can Offerβ¦
Strategic planning, Data Insights and all things Finance
My Ikigai Isβ¦
To make a positive change
What makes me unique
π Easy Going
Resilience and stress-free attitude - you will always find me positive, even when faced with adversity, and seeking solutions.
π€― Excel wizard
I find I can easily make sense of complexity. I absorb and consider a large volume of data and often use AI to help me make the decisions that I need to; combining the best of tech and human intelligence!
β€οΈ βKind Hearted data King
I combine both the tangible and intangible data to ensure we are always approaching any area of business with compassion
Personality β ISTJ
(Logistician)
EXTRAVERT
INTROVERT
THINKING
FEELING
JUDGING
PROSPECTING
OBSERVER
INTUITIVE
π― Signature Dish
Vegetable Lasagne with red peppers and vegan cheese
ποΈ Outside of work youβll find meβ¦
Saving animals, watching movies, and playing piano and guitar.
π Desert Island Disc
Newton Faulkner - Write it on your Skin
π My Best Friend would say Iβmβ¦
Reliable and kind, (and I hope at least sometimes) funny!




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